Product strategy
Translate broad business goals into clear product bets, MVPs, roadmaps, and sequencing decisions that teams can execute.
Product strategy / AdTech / SaaS
Jason Whiteford
Product management executive helping teams turn complex business models into focused products, clear roadmaps, and operating systems people can trust.
- Experience
- 10+ years
- Recent role
- Head of Product
- Core lanes
- AdTech + SaaS
Profile
A product leader for teams that need clarity, judgment, and momentum.
Based in Bradenton, Florida, Jason brings a rare blend of product strategy, advertising technology, technical translation, UX thinking, client empathy, and hands-on operating experience.
AdTech and SaaS systems
Bring practical depth across advertising operations, native networks, third-party integrations, analytics, and platform modernization.
Stakeholder alignment
Create the connective tissue between executives, engineers, account teams, media buyers, and customers.
Operating cadence
Use Agile, QA, discovery, usage data, and competitive insight to improve product quality without adding unnecessary drag.
Experience
Built from the workbench up to product leadership.
The throughline is practical product judgment: understanding the customer, knowing the system, prioritizing the next best move, and helping teams ship.
DracoCreatives
June 2023 - Present
Product Consultant
Advises startups and established teams on product strategy, UX direction, MVP definition, go-to-market planning, requirements, and scalable integrations.
AdRizer, LLC
March 2015 - June 2023
Head of Product Management
Owned product portfolio strategy, feature intake, roadmap prioritization, executive alignment, QA processes, and technical translation across engineering, sales, account management, and media teams.
AdRizer, LLC
Earlier roles
Account Manager and Media Buyer
Built ground-level fluency in client support, partner feedback, campaign performance, yield optimization, landing pages, and digital media buying.
Working style
Calm execution for ambiguous product environments.
Jason's strongest work sits where business pressure, technical constraints, customer needs, and growth expectations all meet.
- Clear requirements beat loud roadmaps.
- A product team moves faster when business context is shared early.
- The best feature work includes adoption, support, QA, and measurement.
- Strong product leadership makes complexity easier for everyone around it.
Resume
A concise companion to the full PDF.
The site highlights the most senior, current, and differentiated parts of the resume while keeping the downloadable document available for formal review.
Capabilities
The practical toolkit behind the product work.
A focused view of the skills from the resume, cleaned up for scanning and grouped by how hiring teams evaluate product leaders.
Product and operations
- Roadmaps
- MVP definition
- Agile and Scrum
- Jira
- ZenHub
- QA
- Data analysis
- Pendo
Growth and AdTech
- Digital advertising
- Google Ad Manager
- Google Ads
- Native
- Arbitrage
- SEO
- DTC
- API integrations
Design and enablement
- Figma
- Product design
- Photoshop
- Premiere Pro
- After Effects
- Keynote
- PowerPoint
- AI workflows
Contact
For product leadership, consulting, and senior product opportunities.
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Bradenton, Florida
Available for product leadership, consulting, and senior product conversations.